The Iguatemi São Paulo shopping centre is the oldest Brazilian mall in operation. Located in the Brigadeiro Faria Lima Avenue, in the Jardins neighbourhood, the shopping mall was opened in November 1966. Some organizations say that Iguatemi São Paulo is the first shopping mall to be opened in Brazil, but other ones say that the Shopping do Méier in Rio de Janeiro is older. Louis Vuitton, Emporio Armani, Gucci, Calvin Klein, Christian Louboutin, Dolce & Gabbana, Neuhaus, Tiffany and Co., Ermenegildo Zegna, Diesel, Hugo Boss, Chanel, Burberry and Swatch are some of its luxury stores. When Daslu was opened, followed by the Cidade Jardim Shopping Mall, Iguatemi São Paulo planned new stores, new restaurants and more sophisticated food-courts as an appeal to the city's richest people come more often.